Strength that stops at your shoulders won't carry you through the hard conversation, the big decision or the 5 AM alarm. MNTL trains the rest: eight weeks, live with me.
Strength that stops at your shoulders won't carry you through the hard conversation, the big decision or the 5 AM alarm. MNTL trains the rest. Twenty-five founding seats, and the OG list gets first dibs.
The founding cohort is full. Get on the list for the next MNTL cohort and you'll hear first when doors open.
Get on the OG list Claim my founding seat — $497 Claim my seat — $697 Join the next-cohort listDoors open to the OG list Thu, Nov 26 at 7 PM ET. Everyone else gets in Friday.
25 seats · Starts Mon, Jan 11, 2027 · Founding price ends Mon, Nov 30 at 11:59 PM ET
25 seats · Starts Mon, Jan 11, 2027 · Enrollment closes Fri, Jan 8
It's 5 AM. It's cold as hell in my garage, and I'm still in bed listening to the voice.
Stay here. It's warm. Nobody would know.
You'd know.
That conversation happens to all of us, every single day. Before the hard conversation, before you raise your prices, before you say the thing out loud in the meeting, before you close the laptop and actually go be present with your kids.
You're always doing reps.
Every time you push through, that's a rep. Every time you negotiate yourself out of it, that's a rep too. The only question is which ones you're stacking. MNTL is where we stack the right ones. On purpose. Together.
You don't get strong by reading about lifting. You don't get brave by listening to another podcast about bravery in the car.
You get strong by picking the muscle, doing the rep and coming back next week to do it again.
That's MNTL. We pick the mental muscles your life is asking for and train them in real life, every single week.
Anchor to an audacious vision, relentlessly execute small daily reps, and consistently pursue internal command and environmental design.
Know where you're going, and keep coming back to it when life gets loud.
Turn the big vision into small, doable daily actions. Then do them again.
Notice the thoughts and feelings driving the bus, and take the wheel back.
Build the people, spaces and routines that make the right move the easy move.
Every Monday, one specific, real-life rep. Small, observable, doable.
Live every Tuesday, 12–1 PM ET. Every call recorded.
Check-ins, prompts and accountability in our private community on Circle.
One live hour plus 10–15 minutes a day on your rep.
Small daily actions across the mental, spiritual, relational, physical and organizational parts of your life. Not the same checklist every day. The right move for that day.
You've got a body full of muscles you know by name. Here are six of the ones nobody taught you to train. There are plenty more.
Doing it while you're still scared.
You need it whenyou've rehearsed that conversation in the shower 40 times.
Doing what you said, long after the excitement wears off.
You need it whenit's day 4 of anything.
Finding a way when Plan A falls apart.
You need it whenthe sitter cancels, the deal dies, the plan breaks.
Knowing what actually deserves your yes.
You need it wheneverything feels urgent and everyone wants a piece.
Making the call without waiting for certainty.
You need it whenyou've been “thinking about it” for six months.
Feeling it without letting it drive.
You need it whenone email makes your whole face hot.
That's just a sample. In MNTL we find the specific muscles your life is asking for (focus, self-advocacy, restoration and more) and train those.
And self-trust? That's what shows up after you train the rest.
The founder who knows exactly what she needs to do and keeps finding very reasonable reasons not to do it.
The corporate leader crushing it on paper and running on fumes in real life.
The stay-at-home parent building a whole human (or three) who wants to build herself back in, too.
Anyone tired of waiting to feel ready.
I take people who believe before there's proof very, very seriously. Founding members are the eternal OGs of MNTL: when I build something new, you hear about it first and get in first. Forever. And you get the lowest price this program will ever see.
I spent fifteen years in corporate America and ended as an Enterprise Director of Sales at AT&T. Then I co-founded System of Strength, grew it to seven figures in five years, and sold my interest in 2024. In January 2023 I launched The Keri Croft Show, and today I also run BYLD, a community for women building businesses.
Along the way I went through more than a decade of infertility and the loss of three children before our family was complete.
After I sold my interest in System of Strength, I asked one question: what actually kept me moving through all of it? The answer became Mental Athleticism™. MNTL is me handing you that system and coaching you through it live.
You don't have to burn it all down. You just have to be brave enough to shift.
I'm not here to hype you up. I'm here to train you.
8 weeks · Live with Keri
Opens to the OG list Thu, Nov 26 at 7 PM ET. Everyone else Fri, Nov 27.
or 2 payments of $259 · through Mon, Nov 30, 11:59 PM ET
or 2 payments of $359 · enrollment closes Fri, Jan 8, 2027
The next cohort opens later in 2027. Get on the list to hear first.
25 seats total. When they're gone, they're gone.
14-day guarantee: Show up to the first two locker rooms (live or replay), do the reps, and if MNTL isn't for you, email me by Mon, Jan 25, 2027 for a full refund.
We kick off Monday, January 11, 2027. The live locker room is every Tuesday from 12:00–1:00 PM ET, starting January 12. Eight weeks, wrapping the first week of March.
Every locker room is recorded and posted in our private community, usually within 24 hours. Live is better (that's where the magic is), but you won't fall behind.
About 2 hours a week. One hour live plus 10–15 minutes a day on your rep.
No. There's no library of 40 videos you'll never watch. It's live training, one rep at a time, with real accountability.
Nope. MNTL is for founders, corporate folks, parents and anyone else who wants to be more mentally athletic.
BYLD is my community for women actively building businesses. MNTL is focused training in Mental Athleticism™, open to anyone. Lots of people will do both. You don't have to.
No. MNTL is mental performance training, not therapy, counseling or medical care. If you need clinical support, please get it.
Yes. Two payments: $259 each during Black Friday, $359 each after. The second payment runs 30 days after the first.
Show up to the first two locker rooms (live or replay) and do the reps. If it's not for you, email me by Monday, January 25, 2027 for a full refund.
You'll get a welcome email from me right away with your next steps. Your invite to our private community lands before kickoff.
Email me at keri@thekericroftshow.com.
Keep moving, baby. — Keri